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Dealer Resources

Behind the Wheel with Melissa Sinclair, ProMax VP of Strategic Business Initiatives

By ProMax

An in-depth conversation with ProMax VP of Strategic Business Initiatives Melissa Sinclair on the changing landscape of automotive, the origins of Stack powered by ProMax, and some insight into her own journey to get where she is today.

Boost Your Sales Process with Hyundai Genesis’ Pre-Sold Inventory Tracking in ProMax

By ProMax

Now, within ProMax, you can effortlessly track key details and gain valuable insights into your pre-sold vehicles' journey throughout the sales cycle.

5 Reasons Why ProMax Believes a Rebuild Had to Happen

By ProMax

Surveying the automotive software landscape and seeing outdated systems everywhere, ProMax took the plunge rebuilt its CRM from the ground up; here are 5 reasons why we think it had to happen.

5 Things We Learned from Dealers at NADA 2023

By ProMax

The NADA Show is always a great experience, both for learning and for sharing our vision. This year was no exception, as we debuted our all new Stack platform and talked to dealers about what they're thinking in 2023 and beyond.

Behind the Wheel with ProMax COO Shane Born

By ProMax

An in-depth conversation with ProMax COO Shane Born about what he's learned, what's next for ProMax, the meaning of Futureproofing Automotive, and much more!

ProMax Core Values Series, Part 3: Unencumbered by the "Way We've Always Done Things"

By ProMax

We believe that the "way we've always done things" stifles innovation, growth, and progress. When you believe there is a better way, you begin to embrace the question 'what if?' 

ProMax Core Values Series, Part 2: Innovation Over Everything

By ProMax

At ProMax, we take pride in our willingness to take risks for the sake of growth and improvement. We don't shy away from failure; in fact, we lean into it.

ProMax Core Values Series, Part 1: Dealer Obsessed

By ProMax

At ProMax, everything we do is with an eye towards supporting our dealer partners' success today and tomorrow. And we have the track record to prove it. 20+ years of it.

Core Values Seires: Futureproofing Automotive

By ProMax

We kick off our series on ProMax Core Values with a discussion of Fututreproofing Automotive- what does it mean and how do we achieve it.

ProMax Welcomes Joey Little to the Booth at NADA 2023

By ProMax

ProMax is hosting industry mainstay Joey Little at Booth #2219 at NADA 2023 where he will be livestreaming interviews with subject matter experts in attendance

ProMax 2022 Year in Review

By ProMax

As we begin 2023, let's look back at the most memorable moments of 2022, and celebrate what we accomplished- together

PRESS RELEASE: ProMax Announces the Release of Their New Stack Platform

By ProMax

ProMax, an award-winning front-end automotive dealer software company, is releasing its all-new Stack powered by ProMax platform in advance of the annual NADA Convention & Expo.

5 Reasons Why (Re)building a CRM is So Damn Difficult

By Julian Johnston

The car buying experience has changed a lot in the last 5-10 years, but Automotive CRM software has not. Why has there been so little innovation in this category, and where is it headed in the future?

Introducing Stack powered by ProMax at NIADA 2022

By ProMax

The best platform for independents just got better!

Come see the new ProMax at NIADA June 20-23 in Las Vegas at Booth #131

The Future is Here- Time to Xperience It!

By ProMax

ProMax debuted Xperience, automotive's next core platform, at NADA 2022, inviting dealers to Xperience the future.

ProMax at NADA 2022- the Future is Here!

By ProMax

ProMax is unveiling automotive's next core platform at NADA 2022 in Las Vegas March 11-13 and you don't want to miss it!

Introducing Stack powered by ProMax!

By ProMax

Stack's award-winning software powered by the most comprehensive database in automotive gives your dealership everything it needs to succeed, all in one solution!