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December 8, 2022 By ProMax

PRESS RELEASE: ProMax Announces the Release of Their New Stack Platform

Stack Launch Press Release image

ProMax, an award-winning front-end automotive dealer software company, is releasing its all-new Stack powered by ProMax platform in advance of the annual NADA Convention & Expo.


ProMax, a leading automotive technology company, today launched Stack, a cloud-based software solution for auto dealers. Stack combines Customer Relationship Management (CRM), Internet Lead Management (ILM), Data Mining, Desking, Inventory, Credit Solutions, and more, to streamline automotive dealership workflows, enabling quality interactions with both employees and consumers with faster time to database insights.

“The modern automotive dealership can be busy with limited staff, which is why creating our modern software Stack not only unifies store efforts, but also makes them more organized and more efficient, along with making the data more easily accessible in the future; this is of extreme value," said Mike Dullea, ProMax CEO, whose research and development goals have always focused on the unification of software solutions increasing both consumer and employee overall experience. Dullea continued, “a cloud software solution that can support automotive dealers from the initial consumer engagement process to easily completing the retail experience to then defining the parameters to keep consumers engaged with a brand to run on a Stack workflow, is a valuable tool and has the potential to improve the time consumers spend in their complete customer journey and create efficiencies in how those consumers are engaged with in the future.”

Stack is an essential tool providing detailed analysis of individual consumers to help automotive dealerships better understand their current and future needs. Traditional automotive software solutions can be inefficient, time consuming, and involve many incompatible systems. Stack powered by ProMax bridges and integrates all of the much-needed data and consumer work flows, enabling dealerships to more easily connect with data analysis software, store data and workflow procedures, and manage collaboration with consumers and employees.

Stack by ProMax is built on an industry-standard cloud infrastructure and is specially optimized for Stack’s complex data infrastructure. As a cloud-based open system, future releases will provide users with even more intuitive and powerful capabilities, alongside growing resources from ProMax including UX design, education sessions, and dedicated applications support.

“ProMax is committed to delivering innovative solutions to our customers that enhance the quality and efficiency of their consumer and employee facing software solutions in new and meaningful ways," said Greg Becker, Chief Technology Officer of ProMax. "The new Stack cloud-based solution is a powerful all-in-one platform that connects multiple current siloed dealership software solutions, bringing more complex datasets to the forefront — which can aid and propel efficiencies in the automotive consumer and employee experience, enabling dealers to shape their business marketing and consumer engagement models to adapt. In combination with other ProMax innovations, including our new integrated Credit Solutions, Consumer Vehicle ordering system, and consumer compliance modules, ProMax is well along the path of our ultimate goal of Future Proofing Automotive.­­”

Founded in 1994, ProMax is an industry-leading SaaS provider of fully integrated front-end solutions for retail auto dealers across the U.S. From award-winning CRM/ILM and Desking/Leasing modules, to industry-first Compliance solutions and Pre-Screen products, to Lead Generation, Inventory, Dealer Websites, and more, ProMax’s powerful and fully scalable Stack platform is used by thousands of dealerships nationwide.

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Topics: News, ProMax Software, CRM, Technology, Industry


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