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Dealer Resources

ProMax Core Values Series, Part 5: 1 Team 1 Family 1 Mission

By ProMax

At ProMax, we truly believe that we are on the verge of something profoundly impactful for our dealers and our industry, and we are all in. Together.

ProMax Core Values Series, Part 4: Scrappy

By ProMax

In automotive, you can't be soft. At ProMax, we are a resourceful, battle-tested, do whatever it takes bunch of automotive vets locked-and-loaded to affect change.

Behind the Wheel with ProMax COO Shane Born

By ProMax

An in-depth conversation with ProMax COO Shane Born about what he's learned, what's next for ProMax, the meaning of Futureproofing Automotive, and much more!

ProMax Core Values Series, Part 3: Unencumbered by the "Way We've Always Done Things"

By ProMax

We believe that the "way we've always done things" stifles innovation, growth, and progress. When you believe there is a better way, you begin to embrace the question 'what if?' 

ProMax Core Values Series, Part 2: Innovation Over Everything

By ProMax

At ProMax, we take pride in our willingness to take risks for the sake of growth and improvement. We don't shy away from failure; in fact, we lean into it.

ProMax Core Values Series, Part 1: Dealer Obsessed

By ProMax

At ProMax, everything we do is with an eye towards supporting our dealer partners' success today and tomorrow. And we have the track record to prove it. 20+ years of it.

Core Values Seires: Futureproofing Automotive

By ProMax

We kick off our series on ProMax Core Values with a discussion of Fututreproofing Automotive- what does it mean and how do we achieve it.

ProMax Welcomes Joey Little to the Booth at NADA 2023

By ProMax

ProMax is hosting industry mainstay Joey Little at Booth #2219 at NADA 2023 where he will be livestreaming interviews with subject matter experts in attendance

ProMax 2022 Year in Review

By ProMax

As we begin 2023, let's look back at the most memorable moments of 2022, and celebrate what we accomplished- together

PRESS RELEASE: ProMax Announces the Release of Their New Stack Platform

By ProMax

ProMax, an award-winning front-end automotive dealer software company, is releasing its all-new Stack powered by ProMax platform in advance of the annual NADA Convention & Expo.

5 Reasons Why (Re)building a CRM is So Damn Difficult

By Julian Johnston

The car buying experience has changed a lot in the last 5-10 years, but Automotive CRM software has not. Why has there been so little innovation in this category, and where is it headed in the future?

Used Car Report- October 2022

By ProMax

Exclusive monthly data on the top 20 highest grossing vehicles in three different subprime credit tiers. Don't go to auction without it!

Used Car Report- September 2022

By ProMax

Exclusive monthly data on the top 20 highest grossing vehicles in three different subprime credit tiers. Don't go to auction without it!

Breaking the Language Barrier: the Benefits of Bilingual Dealership Personnel

By David Lopez

There are many advantages to having a bilingual dealership- for your dealership, your customer base, and your community in general.

Used Car Report- August 2022

By ProMax

Exclusive monthly data on the top 20 highest grossing vehicles in three different subprime credit tiers. Don't go to auction without it!

Used Car Report- July 2022

By ProMax

Exclusive monthly data on the top 20 highest grossing vehicles in three different subprime credit tiers. Don't go to auction without it!

Used Car Report- June 2022

By ProMax

Exclusive monthly data on the top 20 highest grossing vehicles in three different subprime credit tiers. Don't go to auction without it!

Introducing Stack powered by ProMax at NIADA 2022

By ProMax

The best platform for independents just got better!

Come see the new ProMax at NIADA June 20-23 in Las Vegas at Booth #131

The Future is Here- Time to Xperience It!

By ProMax

ProMax debuted Xperience, automotive's next core platform, at NADA 2022, inviting dealers to Xperience the future.

ProMax at NADA 2022- the Future is Here!

By ProMax

ProMax is unveiling automotive's next core platform at NADA 2022 in Las Vegas March 11-13 and you don't want to miss it!