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Dealer Resources

Used Car Report- April 2023

By ProMax

Exclusive monthly data on the top 20 highest grossing vehicles in three different subprime credit tiers. Don't go to auction without it!

Used Car Report- April 2023

By ProMax

Exclusive monthly data on the top 20 highest grossing vehicles in three different subprime credit tiers. Don't go to auction without it!

5 Reasons Why ProMax Believes a Rebuild Had to Happen

By ProMax

Surveying the automotive software landscape and seeing outdated systems everywhere, ProMax took the plunge rebuilt its CRM from the ground up; here are 5 reasons why we think it had to happen.

Used Car Report- March 2023

By ProMax

Exclusive monthly data on the top 20 highest grossing vehicles in three different subprime credit tiers. Don't go to auction without it!

Used Car Report- February 2023

By ProMax

Exclusive monthly data on the top 20 highest grossing vehicles in three different subprime credit tiers. Don't go to auction without it!

5 Things We Learned from Dealers at NADA 2023

By ProMax

The NADA Show is always a great experience, both for learning and for sharing our vision. This year was no exception, as we debuted our all new Stack platform and talked to dealers about what they're thinking in 2023 and beyond.

ProMax Core Values Series, Part 5: 1 Team 1 Family 1 Mission

By ProMax

At ProMax, we truly believe that we are on the verge of something profoundly impactful for our dealers and our industry, and we are all in. Together.

ProMax Core Values Series, Part 4: Scrappy

By ProMax

In automotive, you can't be soft. At ProMax, we are a resourceful, battle-tested, do whatever it takes bunch of automotive vets locked-and-loaded to affect change.

Behind the Wheel with ProMax COO Shane Born

By ProMax

An in-depth conversation with ProMax COO Shane Born about what he's learned, what's next for ProMax, the meaning of Futureproofing Automotive, and much more!

ProMax Core Values Series, Part 3: Unencumbered by the "Way We've Always Done Things"

By ProMax

We believe that the "way we've always done things" stifles innovation, growth, and progress. When you believe there is a better way, you begin to embrace the question 'what if?' 

ProMax Core Values Series, Part 2: Innovation Over Everything

By ProMax

At ProMax, we take pride in our willingness to take risks for the sake of growth and improvement. We don't shy away from failure; in fact, we lean into it.

ProMax Core Values Series, Part 1: Dealer Obsessed

By ProMax

At ProMax, everything we do is with an eye towards supporting our dealer partners' success today and tomorrow. And we have the track record to prove it. 20+ years of it.

Core Values Seires: Futureproofing Automotive

By ProMax

We kick off our series on ProMax Core Values with a discussion of Fututreproofing Automotive- what does it mean and how do we achieve it.

ProMax Welcomes Joey Little to the Booth at NADA 2023

By ProMax

ProMax is hosting industry mainstay Joey Little at Booth #2219 at NADA 2023 where he will be livestreaming interviews with subject matter experts in attendance

ProMax 2022 Year in Review

By ProMax

As we begin 2023, let's look back at the most memorable moments of 2022, and celebrate what we accomplished- together

PRESS RELEASE: ProMax Announces the Release of Their New Stack Platform

By ProMax

ProMax, an award-winning front-end automotive dealer software company, is releasing its all-new Stack powered by ProMax platform in advance of the annual NADA Convention & Expo.

5 Reasons Why (Re)building a CRM is So Damn Difficult

By Julian Johnston

The car buying experience has changed a lot in the last 5-10 years, but Automotive CRM software has not. Why has there been so little innovation in this category, and where is it headed in the future?

Used Car Report- October 2022

By ProMax

Exclusive monthly data on the top 20 highest grossing vehicles in three different subprime credit tiers. Don't go to auction without it!

Used Car Report- September 2022

By ProMax

Exclusive monthly data on the top 20 highest grossing vehicles in three different subprime credit tiers. Don't go to auction without it!

Breaking the Language Barrier: the Benefits of Bilingual Dealership Personnel

By David Lopez

There are many advantages to having a bilingual dealership- for your dealership, your customer base, and your community in general.