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Dealer Resources

Reaching Millennial car buyers through the digital divide

By ProMax

Millennials accounted for 29% of the car-buying market last year. At the same time, 43 percent of Millennials have a subprime credit score...

Play the long game with your automotive CRM

By Mark Vermeulen

Several years ago, I was riding my motorcycle, and a pickup truck pulled up behind me. I was already...

DIRECT BUYER CONVERSATIONS TO CLOSE MORE DEALS

By Tom Marshall

Learn to control the conversation at key junctures with your customers...