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Dealer Resources

Reaching Millennial car buyers through the digital divide

By ProMax

Millennials accounted for 29% of the car-buying market last year. At the same time, 43 percent of Millennials have a subprime credit score...

Are you a spammer? 7 tips to find the right inbox every time.

By Trista Eckman

Are your business emails ending up in a customer’s junk folder? Worse yet, are customers reporting y...

Podcast: The Role of the BDC in Your Dealership

By Mindy Hennings

Play the long game with your automotive CRM

By Mark Vermeulen

Several years ago, I was riding my motorcycle, and a pickup truck pulled up behind me. I was already...

Podcast: Getting Buy-In with New Automotive Software

By Shane Born

GET THE BDC BEST PRACTICES EBOOK

By Mindy Hennings

The five absolute essential practices for car dealers who want to run their own BDC

#5. Establishing a process that works for your dealership

By Mindy Hennings

This is the final in a series of five articles about BDC Best Practices...

#4. Overcoming objections

By Mindy Hennings

This is the fourth in a series of five articles about BDC Best Practices...

#3. Using consistent scripts in your BDC

By Mindy Hennings

This is the third in a series of five articles about BDC Best Practices...

#2. Perfecting BDC phone skills

By Mindy Hennings

This is the second in a series of five articles about BDC Best Practices...

#1. Creating a culture of successful appointments

By Mindy Hennings

This is the first in a series of five articles about BDC Best Practices...

Throw out the scales to find a healthy work-life balance

By Scott Payne

One size does not fit all when it comes to achieving work-life balance...

Thinking of a new CRM? Use this four-step plan

By Corby Swick

Follow these four steps to ensure you're using 100% of our new CRM's functionality...

WORKING AND THRIVING IN A MALE-DOMINATED INDUSTRY

By Trista Eckman

Being a female manager at a company that intersects automotive and technology...

Communication and cooperation at your dealership

By Melissa Sinclair

The bottom line: good communication between departments is a must ...

DIRECT BUYER CONVERSATIONS TO CLOSE MORE DEALS

By Tom Marshall

Learn to control the conversation at key junctures with your customers...

5 Leadership Traits for your showroom and the community

By Mark Vermeulen

We've all heard, "He's a great leader." But what defines a great leader?...

Give buyers high-quality web content - and boost your SEO

By Jason Dohse

Drawing traffic to your dealerhip's website can seem like a forbidding task...

Are you missing this crucial ingredient to happiness?

By Shane Born

We've all heard stress is a killer and research reveals the best antidote...

Can Your Dealership Explain the “Connected Car"?

By Michael Cross

Do your dealership employees have the knowledge to make IoT a deal closer? ...